Gowardhan is a brand that caters to the traditional Indian family, residing in both urban and rural areas. The products under the Gowardhan brand are every-day dairy products, ones that the consumers are highly familiar with which are Ghee, Milk, Paneer, Dahi, Curd , Butter, Dairy Whitener and Gulab Jamun Mix . The promise of Cow’s milk, purity and taste are the brand's core rationale. Through invoking a sense of festivity and association with customs and tradition, the brand adds life to products.